Paragliding trips
Fly with Roby
30 min
in person to pin down the project
1 min
to tell every regular about a trip

The problem
Roby runs paragliding trips. To describe them, all he had was his word.
What I built
A site that says where you go, who with, and what a day out there looks like. Plus a newsletter: Roby confirms his next trip, one click, and every regular hears about it.
What changed
Thirty minutes around a table were enough to pin down the project. The first draft went out forty-eight hours later. Roby now has an online presence that matches the trips he runs.